Drop in logo files, colors, typography, brand story, and tone notes. Brand book generator organizes into the brand standard, exports a partner-ready PDF.
Start with a professionally designed template and customize it to your needs.
Frontify and Brandfolder are brand asset management systems (file management, collaboration). bookletai makes the 'brand book' document — a readable, structured, printable book — not just an asset list.
Frontify and Brandfolder suit large teams with massive assets (search, versions, permissions). Small brands need 'the whole standard in one book' — bookletai makes the standard a document; assets link from chapters.
When the brand evolves (logo update, palette shift, tone rewrite), update affected chapters, version bumps, old version archives. Logo v2 doesn't mix with v1.
Share link goes to external designers, print shops, agencies — they read + download assets without a brand platform account.
Six capabilities for a brand book that gets enforced.
Logo variants (primary, reversed, monochrome, mark only), color values (primary, accents, warnings), typography (display, body, numerals) — organized in one pass.
Internal designers (need details), external agencies (need downloadable assets), marketing teams (need tone + examples) — same book, three views.
Minimum sizes, clear space, background pairings, common misuses — each illustrated to prevent misuse by external partners.
Primary + accents + backgrounds with HEX / RGB / CMYK / Pantone. Print uses CMYK/Pantone; digital uses HEX/RGB.
Brand voice (professional/friendly/authoritative) + use-words / avoid-words + real headlines, subheads, CTAs — agencies can actually follow.
Print for internal training; online as Brand Center for partner self-serve — logo packs, color swatches, font files linked from relevant chapters.
See if your scenario fits.
Just finalized VI, founder builds a brand book. All subsequent collateral (website, cards, decks) follows it. No style drift as the team grows.
For sales & marketing
Marketing, design, product trio's 'we should be...' conversations go sideways fast. A brand book on the table keeps alignment — and becomes the written record.
For HR & L&D teams
Freelance designer finishes VI, hands client a printed brand book. Client uses it for team training and agency briefs — VI actually gets implemented.
For teachers & course creators
From VI assets to shippable standard.
Logo variants, color values, typography info, brand story. Tell AI use case (internal / partners / download center).
AI generates by brand book structure (Logo / Color / Type / Tone / Applications); you add tone examples and do-not-use items.
Print for internal training; share link as Brand Center for partners.
Select the perfect plan for your needs
Answers to common questions.
Yes. Start without signing up. Each new book uses 1 credit; standards updates, logo swaps, color edits afterward are free.
Frontify and Brandfolder are brand asset management systems (for large teams managing massive assets). bookletai makes the readable 'standard' document — fits small brands or external delivery scenarios. They complement.
Recommend at least 4: primary, reversed, monochrome, mark only. Different scenarios (dark bg, print, small sizes) suit different variants. AI suggests by industry.
Primary: at least HEX + Pantone (two sets). Accents: 3-5. Backgrounds: 1-2. AI auto-converts HEX / RGB / CMYK; Pantone you specify (avoids print-color drift).
Commercial fonts require purchased licenses. The book lists font names and licensing sources — partners ensure usage rights. Free fonts recommended with direct download links in the book.
Avoid abstract adjectives ('professional, friendly'). Provide concrete: use-words ('easy,' 'reliable'), avoid-words ('dope,' 'killer'), and CTA examples ('Try it now' vs 'Sign up today') — so partners can copy directly.
1-2 pages recommended. Origin (1 paragraph) + mission/vision (1 paragraph) + core values (3-5 bullets). Long biographies go unread.
Each color per page or half page, with actual color block + values. Readers compare against print samples directly — no screen-color mismatches.
30-60 pages. Startups 30 (Logo / Color / Type / Tone / Applications). Mature brands 60-100 (plus posters, packaging, digital product standards).
Open the brand book in My Works, Quick Edit logo, colors, tone. Version auto-bumps; cover shows 'V2.0 - 2026,' old archives. Partners see updated version via the share link.
Yes. The AI brand book generator is free to try — build a brand book without signup. Each new book uses 1 credit; logo, color, and tone edits afterward are unlimited and free.
Yes. Brand book generator PDF export produces a print-ready standard designers and agencies can reference on paper, plus a web-shareable link for the digital Brand Center. Colors render with HEX/RGB/CMYK/Pantone values per swatch.
Yes. 40+ brand book templates (startup, agency, nonprofit, fashion, SaaS). Pick one and the AI generates cover, logo usage, color, typography, and tone sections following that style's structure.